Search Engine Marketing which includes Search Engine Optimisation sounds like fancy complicated stuff but really it is the answer to getting to the number 1 spot on google but its harder than you think! Today people are begging to get to that no.1 spot in order to achieve the greatest marketing means for there company. There has been a great increase in the spending rates of SEM with an annual growth rate of 65% between 2004 and 2005, with Google and Yahoo been the top two search engines used.
So how do search engines work? Search engines are particular sites on the web like Google or Yahoo that are designed to help people find information on other sites. All search engines perform 3 main tasks, these include; 1. They search the Internet for the user based on the words been provided. 2. Keep an index of the words they found and where they found them. 3. Allow users to look at this particular words found in the context provided.
Search Engine Optimisation is the ability to get your page up the rankings to be visible on the organic listings for relevant users. There are two types of listings on any search engine and these are the Paid-for Listings which appear on the right hand side and the Organic Listings which are the listings which appear to the left hand side. Both of which have pro's and con's.
Getting to that no.1 spot involves 3 basics:
- Identifying target key phases: this poses the questions - What phrases would potential customers type in or what queries have actually been conducted?
- including key phases in the page: on the title page, in a heading on the page, in a regular text on the page and in bold text on the page. Meta Data - use it to describe pages your way, not the search engines way.
- Get links to the site: get links to many pages - not just to the homepage, get links from the reputable sites with similar themes to yours, link exchanges are good but one way links are better.
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